writing | sub editing | editing

BLUE VENTURES IS a marine conservation charity taking volunteers on dive expeditions to coastal tropical communities. They wanted a new A3 z-fold leaflet to hand out at careers fairs to generate new interest and bookings to Madagascar and Belize.

They sent me an abundance of existing information from brochures and posters to web links and testimonials. After that and a phone call checking we were all on track, I got down to business.

With four sections recommended by Blue Ventures I set about dividing and chopping information, and split it further under more headings for greater momentum in leading readers through the leaflet, whilst allowing them to dip in at any point. I added interest by breaking the text into bullets under easy-to-read sections including ‘Get trained’ and ‘Why us?’, engaged the reader with more fluid paragraphs to give visualisations of ‘being there’, and selected appropriate testimonials, all with prospective volunteers in mind.

After a few tweaks, I left it with Blue Ventures while their designer got to work – as pictured in this post.

Need a marketing leaflet or company brochure? Drop me an email: jo.burge@gmail.com