Category: Magazines

Virgin Holidays

Posted on Posted in Brochures, Magazines, Writing

writing | sub editing | editing

Unleash your Mojo! That’s what they say at Virgin Holidays and their customer publication, Rock & Roam, inspires travellers to do just that. An award-winning magazine, I’ve contributed over the past four years by promoting Virgin’s top holiday offers in a regular ‘Six of the best…’ column covering ski trips, golf tours, cruises, festivals and romantic getaways, finishing with a ‘Don’t Miss’ section highlighting the top restaurants, shops and sights so holiday-makers know exactly where to head for those once-in-a-lifetime experiences.

Rock & Roam is to Virgin Holidays is what Healthy is to Holland & Barratt and what Dare is to Superdrug – magazines existing to promote the brand and build a stronger connection with the client. Inside you’ll often be rewarded with reader offers, discount vouchers and news on the latest product line, innovation or event, urging you to ‘Book now’, ‘Sign up today’ and other calls-to-action which encourage purchases and participation.

If you want more customers to buy into your brand with written content, contact me at jo.burge@gmail.com

The Co-operative Travel

Posted on Posted in Magazines, Writing

writing | sub editing | editing

PREPARING FOR A holiday is more than just booking flights and accommodation. You want the latest news and advice on when to go, the best options for your budget, and ideas for adventure, exploration and relaxation. The Co-operative has been taking care of holidays since 1920 as the largest independent travel agent in the UK, and builds a stronger, dependable bond with its customers through its magazine, Co-Op Traveller.

Published by The River Group which specialises in customer media, I was commissioned to write Co-Op Traveller‘s ‘Travel news for you’. After selecting five relevant stories for the latest news and advice for holiday-makers, the editor forwarded them to Co-Op who made the final cut. The editor then came back with the finalised brief: four news stories with headlines and intros, a rundown of romantic getaways (low budget to luxury), and one picture story on the sailing ground of Thailand.

Customer magazines are a great opportunity for companies to provide reliable, accessible content, to reach out to their audiences and give them more from their experience with the brand. Like with all other customer magazines, they connect with their customer on another level, beyond the supermarket shelf and customer service desk, in a rewarding two-way relationship which helps to retain customer loyalty well into the future.

If you want help building affiliation with your brand with written content, email me at jo.burge@gmail.com