writing | sub editing | editing

PREPARING FOR A holiday is more than just booking flights and accommodation. You want the latest news and advice on when to go, the best options for your budget, and ideas for adventure, exploration and relaxation. The Co-operative has been taking care of holidays since 1920 as the largest independent travel agent in the UK, and builds a stronger, dependable bond with its customers through its magazine, Co-Op Traveller.

Published by The River Group which specialises in customer media, I was commissioned to write Co-Op Traveller‘s ‘Travel news for you’. After selecting five relevant stories for the latest news and advice for holiday-makers, the editor forwarded them to Co-Op who made the final cut. The editor then came back with the finalised brief: four news stories with headlines and intros, a rundown of romantic getaways (low budget to luxury), and one picture story on the sailing ground of Thailand.

Customer magazines are a great opportunity for companies to provide reliable, accessible content, to reach out to their audiences and give them more from their experience with the brand. Like with all other customer magazines, they connect with their customer on another level, beyond the supermarket shelf and customer service desk, in a rewarding two-way relationship which helps to retain customer loyalty well into the future.

If you want help building affiliation with your brand with written content, email me at jo.burge@gmail.com